TMT expert Zsombor Orbán speaks at Kreativ.hu workshop on Data Protection & Marketing, in Hungary
November 2017 - Kreatív, the leading Hungarian publication focusing on media, online communication and advertising organised a practical workshop in Budapest on November 10th to help businesses get ready for May 2018, when the General Data Protection Regulation (GDPR) will be directly applicable in EU Member States. The workshop offered valuable insights, practical information and guidance exploring the effects of GDPR on marketing processes.
Zsombor Orbán, the GDPR and data protection specialist of our Budapest office, was a speaker at the event and presented the GDPR’s key notions and principles, provided insights on how to manage marketing data, how to build and structure marketing data bases and what to bear in mind when planning marketing campaigns with the participation of third party data processors.