April 2022 – With France and Austria deciding on data protection issues in relation to Google Analytics, many more countries have followed suit in relevant changes to so-called web browser cookies. In order to limit the amount and quality of data retrieved by providers from users, mainly without them realising the true scope of this data and the use of such data by providers, legislators are passing stricter rules on data collection.
Below is an overview of new legislation adopted to combat the extensive collection and usage of user data:
Bulgaria
|
-
The current legislative environment provides a more relaxed opt-out model of user consent regarding the use of cookies. In particular, the Bulgarian Electronic Commerce Act does not expressly stipulate a general obligation to ask for user permission when installing cookies. In fact, the Electronic Commerce Act only requires that:
- the user is informed upon their visit to the Internet web page that cookies will be installed on the user’s device; and
- the user has the option to restrict the use of cookies from the settings of their browser.
However, this opt-out model does not apply to cookies that process personal data, as such cookies fall under the scope of GDPR and shall thus only be processed on an appropriate legal basis, such as clear affirmative consent by the user.
|
Croatia
|
- The Act on Electronic Communications (the “AEC”, most recently updated in 2017) is the tool that (among others) implements the EU Cookie Act (Directive 2009/136/EZ). The AEC requires that in case electronic communication networks are used for data storage or to access data in the user’s terminal equipment, the user must give their consent after being properly notified in accordance with the GDPR.
Exemptions are:
- technical data storage or access that is necessary for the purpose of communications transfer; or
- the provision of information society services at the request of a user.
- The Croatian National Cyber Security Authority ( “CERT”) periodically issues publications on cybersecurity threats that might be connected to cookies (e.g., no cookie consent as an indicator that the web site is fake, cookies as proof of a user’s digital trail, specific malware cookies, etc.).
|
Romania
|
|
Serbia
|
|
Slovakia
|
- Slovakia has introduced a new Act on Electronic Communications, which sets out new rules regarding cookies and marketing.
-
Until now, providers were obliged to ask users for permission to use cookies. Following the legislative change, the requirements for the permission have been increased, with the exception of cookies that are essential to the operation of the website.
- Providers must acquire verifiable consent that follows the requirements for consent set out by the GDPR.
- The method of acquiring such consent is up to the providers; it will be interesting to see how providers will implement this new obligation.
- Monetary sanctions for failing to acquire such consent can reach up to 10% of the provider’s annual turnover.
|
Turkey
|
- On 11 January 2022, the Turkish Personal Data Protection Board (the “Board”) published draft guidelines (the “Guidelines”) in order to provide an advisory and guiding document for data controllers that process personal data through cookies. In the Guidelines, the Board mainly elaborates on the following matters:
- The definition of and types of cookies;
- The relationship between the Turkish Data Protection Law and Electronic Communications Law;
- Guidance on when explicit consent is necessary regarding the use of cookies; and
- Several cookie implementation examples (both correct and incorrect ways of usage).
|
For more information, please contact Lukáš A. Mrázik, Firm-wide Co-Head of Data & Cybersercurity, at .