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Kinstellar advises YouGov on the acquisition of GfK's consumer panel business

August 2023 – Kinstellar, in conjunction with DLA Piper, has advised international online research data and analytics technology group YouGov plc on the acquisition of the European Consumer Panel Business of GfK, a German market research firm, for EUR 315 million.

Listed on the London Stock Exchange, YouGov has one of the world's largest research networks. Its products and services draw upon a detailed understanding of more than 24+ million registered individuals to deliver accurate, actionable consumer insights. GfK CP compasses over 100,000 households with panels across 16 European countries collecting and providing data on household purchases and insights intо the FMCG sector.

The acquisition is subject to customary closing conditions and is expected to be completed in the second half of 2023.

Kinstellar advised YouGov in several Central & Eastern European jurisdictions. Led by Diana Dimova, Managing Partner in Sofia, and assisted by Nikolay Gergov, Kinstellar’s regional team included: Adam Hodoň, Aleksa Bosnjovic, Annamaria Csenterics, Áron Barta, Daniela Mayer, Debora Dineva, Dominika Bajzáthová, Edin Karakaš, Gabriela Ivanova, Gábor Gelencsér, Ihor Kitela, Lukáš A. Mrázik, Matúš Kočíšek, Milan Samardzic, Olena Kuchynska, Olga Šipka, Petar Kojdić.

Diana Dimova Managing Partner
+359 2 9048 331
Nikolay Gergov Senior Associate
+359 2 9048 363
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